Amanda Roach strategically advises clients in a variety of intellectual property matters including brand selection, portfolio strategy, trademark application prosecution, brand enforcement and defense, due diligence, anti-counterfeiting measures, and trademark maintenance. She has extensive experience in working on the trademark lifecycle with companies in more than 140 countries.

Amanda has a reputation for building strong relationships with clients and using creative thinking to achieve their business goals. She recognizes how the needs of a Fortune 100 company are different from a start-up or non-profit and tailors her counsel to reflect appropriate strategies for each. During her career, Amanda has had the opportunity to work with clients in a variety of industries including food, dietary supplements, cosmetics, pharmaceuticals, medical equipment, water reclamation, oil and gas, household goods and fixtures, employment, and entertainment.

Amanda previously worked as an IP attorney at other Chicago-based law firms. In her most recent role before joining Greensfelder, she served as head of trademark prosecution.

Professional Affiliations

• International Trademark Association
• Intellectual Property Association of Chicago

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