Franchising & Distribution Law Blog

Greensfelder’s Franchising & Distribution Industry Group attended the 2023 International Franchise Association’s (IFA) Legal Symposium in Washington, D.C., in May. Greensfelder Officers Beata Krakus and Abby Risner led roundtable discussions, and the team attended sessions exploring the dynamic changes happening in the world of franchising. Below is a summary of the group’s top takeaways:

Fast-changing privacy laws. New state privacy legislation is being proposed and signed into law monthly, creating an inconsistent patchwork of laws governing how franchised (and non-franchised) businesses can use their data. Brands cannot afford to bury their heads in the sand. Customer data is the lifeblood of nearly all businesses. Brands need to be up to date on the new regulations and prepared to adjust their data policies and operational approaches. Each state’s requirements vary. Consider incorporating appropriate requirements to address privacy issues in your franchise agreements and operations manuals.